ABOUT MARKETSMITHS
For your home, which renovation upgrade should you spend your hard-earned cash on? How much should you budget for the various home services that you need? What should you look out for when hiring an electrician, a plumber, a handyman or an interior designer? And since every website seems to claim that they are the best, how do you know what is truly important?
That is where MarketSmiths comes in.
MarketSmiths is Singapore's online marketplace focused on comparing services and costs, and to helping people make sense of the information they need to make important decisions in their daily lives, on topics ranging from home and education to family, local services, and even business.
At MarketSmiths, we gather information from around the web and transform it into guide-based content that is easier to read, compare and use.
WHO WE ARE
MarketSmiths is a Singapore-based platform created by a small team of digital marketing, SEO and content research specialists.
The site is led by Davon Smith, Lead Editor of MarketSmiths, who brings over 8 years of experience in digital marketing, content writing and SEO.
His experience includes writing and researching Singapore-focused content across HDB, condo and landed interior design, as well as local service topics such as electricians, plumbers, handymen, door installation, window installation and other home improvement areas.
WHO WE WRITE FOR
We write for Singapore readers who like to research before deciding.
They can be a young adult setting up the first home, a homeowner planning a renovation, a parent trying to compare education or family services, a working adult who requires practical solutions, or a small business owner trying to understand digital marketing and various services.
WHAT WE COVER
MarketSmiths focuses on providing readers with practical information on topics that pertain to everyday life in Singapore.
How We Research Our Articles
Ever wondered how we turn confusing renovation decisions and even home improvement dilemmas into practical guides for Singaporean homeowners?
It all starts with one simple question:
“Singaporean readers would benefit from knowing”
We dig deep by:
Our goal? To create guides that are genuinely practical, easy to read, and actually useful for life here.
How We Make Recommendations
Not every home needs the same solution — and we get that.
When we compare services, providers, products or topics, we focus on practical aspects that our readers can use to make their own comparisons and decisions.
Our promise? Honest, balanced recommendations you can actually trust — like advice from a friend who’s done the homework for you.
Why Local Context Matters
Singapore has its own way of doing things.
Our homes, renovation rules, service expectations, schools, space constraints, and renovation costs vary widely from one country to another.
MarketSmiths is written with the Singaporean reader in mind. This means we include Singapore-specific details such as HDB-related matters, local pricing, rules and regulations, service standards, space constraints and everyday costs.
A good guide should be not only informative but also relevant.
Editorial Review
MarketSmiths’ content undergoes editorial review by our internal editorial team, led by Davon Smith. All articles published on MarketSmiths are reviewed for clarity, usefulness, structure, search intent and factual accuracy before being released to the public.
Where necessary, we rely on credible sources of information, expert input and references to support the content of the article.
